Tasks are the atomic level of web content. They are the basic building blocks that make more sophisticated chunks of content (pages, modules, etc) possible. I mentioned last week that we are re-doing the top level of our website to be more responsive to our users’ needs. One of the key things we are working [...]
Posts Tagged ‘task management’
Task Management as a Basis for Content Strategy
Posted in government, strategy, tagged content strategy, landing pages, task management on 6 June 2011 | 1 Comment »
What’s my basis for content strategy? In other words, what’s the purpose of my web content? I’m taking a service orientation. Working in government, my starting point is that people using our web content are doing so because they have specific tasks to complete. They’re not coming to our websites for fun. They’re coming because [...]
Reduce the ROT (or Not)
Posted in government, web communications, tagged content, content management, ROT, task management on 4 November 2010 | 6 Comments »
ROT is in the air. Not because it’s late fall and everything is dying in the garden, no. I’m talking about web ROT – redundant, outdated and trivial content that clutters up big websites. In the Government of Canada context, with CLF updates coming down the pipe, the opportunity to reduce the ROT [NB internal [...]
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