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Posts Tagged ‘social networks’

Spotted via DavePressPrinciples for Participation Online, guidelines for UK civil servants to follow when on social networks or in the blogosphere:

1. Be credible
Be accurate, fair, thorough and transparent.

2. Be consistent
Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.

3. Be responsive
When you gain insight, share it where appropriate.

4. Be integrated
Wherever possible, align online participation with other offline communications.

5. Be a civil servant
Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency.

… and if we were doing a GoC version, I would add: be bilingual.

More seriously though, it’s really simple isn’t it? However, when it comes to the web, a lot of people who I have talked to at work are so focused on the technology (“its all so new and changing too fast – that’s scary”) that they miss the idea that participating online is really not much different from being involved in things like conferences or meetings. Or frankly, talking on the phone or via email with clients or stakeholders. Like the list says, how you communicate online should be integrated with how you communicate offline.

The disclosure thing is key – if you are a bureaucrat and you are making an edit to a Wikipedia entry or posting a comment on a blog, identify yourself up front. The optics of anonymity are bad enough for private citizens, but they are magnified for public servants.


So what about the situation in Canada?

The GoC is also working on guidelines to help Canadian bureaucrats navigating the social web – see Mike Kujawski’s summary of the recent Marcom 2008 conference, under the header “Applying Social Media to a Public Sector Environment:”

Presented by the man [Jeff Braybrook at Treasury Board Secretariat] who whose team is responsible for developing the policies governing social media usage in the public sector. Bottom line: The Federal government is currently rolling out policies for internal usage of social media (e.g. Creating an internal social network application to replace GEDS [the GoC telephone directory] and using wikis to create project/initiative communities). As for everybody’s main concern (i.e Social Media policies for communicating with Canadians), the CIO Branch is working as hard as possible to get these out ASAP.

I didn’t get to see this presentation in person, but I’ve seen the slides. Money quote – “Expectation of professional and courteous behaviour is not new and not a function of the media or venue.” That is – the policies and standards that are already in place for civil servants are enough to cover our participation in the social web.

What this more of less says to me is that we don’t really need any new rules at all. But to provide a touchstone for nervous civil servants unfamiliar with social media and social networks (like my boss or yours), I’m all for having an “official” playbook. I’m looking forward to have something I can point to that will help reassure my colleagues and superiors that it’s OK for us to be in the social Web too.

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Photo of candlelight protests in Cheongju, South Korea, on June 10, 2008

A protest gathering in Cheongju, South Korea, on June 10, 2008
(Photo credit: Dax Melmer on Flickr)

I’ve been following what’s been happening in South Korea with the recent “beef protests,” which have been ongoing for about a month or so. Seems that when South Korean president agreed to lift a five-year old ban on US beef imports back in April, he hit a nerve.

There’s a strong history of civil unrest in South Korea, a legacy of the country’s long period of military rule, which only came to an end in 1987. However, traditionally street protests in South Korea have meant two things — university students and organized labour. Both groups have relied on strong, top-down organization (and not a little violence) to get their message across.

However, these protests are different. The crowds are more varied, they’re more peaceful, and they’re definitely not relying on traditional organizing methods.

A story in yesterday’s International Herald Tribune summarizes how these protests came about:

When Lee agreed in April to lift a five-year-old import ban on U.S. beef, despite widespread fears that the meat might not be safe from mad cow disease, it quickly became a hot topic on the Internet, first among teenage girls gathering at fan Web sites for television personalities, and later at Agora, a popular online discussion forum at the Web portal Daum.

There, people suggested that they stop just talking and take to the streets. When a high school student began a petition on Agora calling for Lee’s impeachment, it gathered 1.3 million signatures within a week. The police were caught off-guard on May 2 when thousands of teenagers networking through Agora and coordinating via text messages poured into central Seoul, holding candles and chanting “No to mad cow!”

The mainstream media and the government ignored them at first. But protesters stepped forward as “citizen reporters,” conducting interviews, taking photographs and, thanks to the country’s high-speed wireless Internet, uploading videos to their blogs and Internet forums. One video showing the police beating a female protester caused outrage on the Internet and prompted even more people to join the demonstrations.

And we are talking about lots and lots of people — check out these images: this one from May 10, 2008, and especially this one from June 11, 2008.

While the beef issue provided the flashpoint, these protests are more about expressing disatisfaction with South Korean President. This feature story from Asia Times adds some perspective:

The most commonly seen slogans are variations on “No to US beef!” But people seem equally, if not more, upset about President Lee Myung-bak. “The President Lee said he would serve people. I think he’s not doing it. So, I am protesting,” said tiger-suited Lee.

Mahbub Alam from Bangladesh said of the street protests: “I get the feeling that the issue is not just about the beef. The American beef is rather a symbol for people to snub President Lee, who they feel is snubbing them.”

The story has dubbed this as Protest 2.0:

This is South Korea’s street protests 2.0. Or, perhaps, South Korea’s “postmodern” demonstrations. With some Koreans mistrustful of mainstream media reports on the demonstration, they’ve taken matters into their own hands by broadcasting and reporting themselves. Using high-speed wireless Internet, some “embedded” citizens are using their own laptops and camcorders to broadcast real-time events. There are “citizen reporters” conducting interviews and taking pictures and posting them on their personal blogs and Internet forums. In fact, these news hounds have been so effective that some established newspapers have begun quoting them.

Sound familiar? Citizen journalism, online petitions, spontaneous organizing via social networking sites… we’ve seen smaller examples of this phenomenon here in Canada, such as the Facebook-organized opposition to Bill C-61.

And Korea’s Protest 2.0 has so far been effective — in the face of ongoing protests, Lee Myung-bak sent his trade Minister to the US in an effort to renegotiate the beef deal, and last week, his entire Cabinet offered to resign.

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stop! stop. stop. stop!

(image source: CarbonNYC)

I got a warning from our IT security people yesterday, who noticed that I was on Facebook at work during a “random audit.” Apparently this is bad because it “could cause congestion and disruption of networks and systems.” Sigh.

Note that it’s not actually slowing down the network, rather it might possibly slow down the network.

Why single out social networking rather than any other form of online activity? They might as well tell us not to use the Internet for our work. Stop visiting those web site thingies! Oh and all those emails you’re sending and receiving? Well stop that too!

Course, then it would pretty much impossible to actually get any work done, but no matter. The network would be lightning fast with nobody pushing any data through it.

Obviously this isn’t what they are really thinking. How about: Social networks = goofing off at work? My IT department is not alone in their anti-Facebook stance either – it seems that there’s lots of IT managers that don’t like social networks (as in over 70% in this survey).

I take solace in the fact that Facebook is not (as of today anyhow) being actively blocked by our firewall – unlike the situation in some other bureaucracies. (Kinda surprising given the Facebook slam on the copyright front back in December – you’d think that would have opened the door to someone to implement a ban in reaction, but hey.) Somebody somewhere in our IT-land is taking a more reasonable “wait and see” attitude. Or maybe they’re just addicted to Facebook.

And just in case you were asking yourself why I am in fact goofing off on Facebook: it’s an experiment. Field research if you will. My colleagues and clients at work are wondering what it’s about, and what it means for their communications and marketing activities. Folks are looking for answers. So I’m exploring.

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