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Posts Tagged ‘media consumption’

Last August, I posted on the growth of the Internet as a key source for news, based on research being undertaken by the Pew Research Center for the People and the Press in the United States.

This morning, I was pointed to updated research from Pew, released just before Xmas (hat tip eMarketer).

Pew Research Center for the People and the Press

Source: Pew Research Center for the People and the Press

This graph vividly demonstrates the dramatic growth of Internet news. That jump from ’07 to ’08 is really stunning.

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Well doesn’t that sound like a statement of the obvious.

Note to self: keep this in yer back pocket for responding to people who don’t believe that the Internet is an important source for news.

Pew Research Center

Source: Pew Research Center's Biennial News Consumption Survey

Lookit that – online news, at 37%, is running pretty much in the same league as the traditional sources, whether cable TV, radio or the paper. And the growth trend for online news consumption is quite stunning – the 2010 edition of this survey will be quite interesting I think.

I know, I know – These numbers are American. But my bet is that Canadian numbers would be similar.

There’s tons more gory detail in the full report.

(h/t iketches)

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