Ok so it’s time for another post in my ongoing series (see my last post) on our efforts to revamp the top level of our organization’s website. Today, I’m moving from theory into practice: here’s the steps we are following to wrangle our online tasks into topics. essentially this is how we are going to [...]
Posts Tagged ‘landing pages’
From Tasks to Topics
Posted in government, strategy, web communications, tagged content strategy, landing pages, top tasks on 14 June 2011 | Comments Off
Task Management as a Basis for Content Strategy
Posted in government, strategy, tagged content strategy, landing pages, task management on 6 June 2011 | 1 Comment »
What’s my basis for content strategy? In other words, what’s the purpose of my web content? I’m taking a service orientation. Working in government, my starting point is that people using our web content are doing so because they have specific tasks to complete. They’re not coming to our websites for fun. They’re coming because [...]
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