Ok so it’s time for another post in my ongoing series (see my last post) on our efforts to revamp the top level of our organization’s website. Today, I’m moving from theory into practice: here’s the steps we are following to wrangle our online tasks into topics. essentially this is how we are going to [...]
Posts Tagged ‘content strategy’
From Tasks to Topics
Posted in government, strategy, web communications, tagged content strategy, landing pages, top tasks on 14 June 2011 | Comments Off
Task Management as a Basis for Content Strategy
Posted in government, strategy, tagged content strategy, landing pages, task management on 6 June 2011 | 1 Comment »
What’s my basis for content strategy? In other words, what’s the purpose of my web content? I’m taking a service orientation. Working in government, my starting point is that people using our web content are doing so because they have specific tasks to complete. They’re not coming to our websites for fun. They’re coming because [...]
Three Years Behind the Times
Posted in strategy, web communications, tagged buzzwords, content strategy on 30 May 2011 | Comments Off
I’m three years behind the times. In my last post I mentioned my frustration with the (mis)use of the words “content strategy” that I was seeing via what Google alerts was sending me. Then I read this, from 2008: To make things more difficult, it seems that for some, “content strategy” is merely the latest [...]
Content Strategy and More More More
Posted in strategy, web communications, tagged content strategy, quality control on 27 May 2011 | 1 Comment »
Whenever I need to get up to speed on a new topic, one of the things I do is set up a Google alert. Since content strategy is pretty new to me, I dutifully set up an alert on “content strategy” a few weeks back. I’m pretty surprised at what the Googlebot has been feeding [...]
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