Ok so it’s time for another post in my ongoing series (see my last post) on our efforts to revamp the top level of our organization’s website. Today, I’m moving from theory into practice: here’s the steps we are following to wrangle our online tasks into topics. essentially this is how we are going to [...]
Archive for the ‘web communications’ Category
From Tasks to Topics
Posted in government, strategy, web communications, tagged content strategy, landing pages, top tasks on 14 June 2011 |
Three Years Behind the Times
Posted in strategy, web communications, tagged buzzwords, content strategy on 30 May 2011 |
I’m three years behind the times. In my last post I mentioned my frustration with the (mis)use of the words “content strategy” that I was seeing via what Google alerts was sending me. Then I read this, from 2008: To make things more difficult, it seems that for some, “content strategy” is merely the latest [...]
Content Strategy and More More More
Posted in strategy, web communications, tagged content strategy, quality control on 27 May 2011 | 1 Comment »
Whenever I need to get up to speed on a new topic, one of the things I do is set up a Google alert. Since content strategy is pretty new to me, I dutifully set up an alert on “content strategy” a few weeks back. I’m pretty surprised at what the Googlebot has been feeding [...]
Hub and Spoke: Organizing for Digital Delivery
Posted in government, uncategorized, web communications, tagged hub and spoke, models, organization, web management on 27 April 2011 |
If your government department or agency is anything like mine it’s a fairly decentralized place. Oh there’s an org chart that’s roughly pyramid shaped, giving the impression that there’s a neat and tidy hierarchy, but in reality, the various teams and units basically do their own thing. People are funny that way. This makes the [...]
Reduce the ROT (or Not)
Posted in government, web communications, tagged content, content management, ROT, task management on 4 November 2010 | 6 Comments »
ROT is in the air. Not because it’s late fall and everything is dying in the garden, no. I’m talking about web ROT – redundant, outdated and trivial content that clutters up big websites. In the Government of Canada context, with CLF updates coming down the pipe, the opportunity to reduce the ROT [NB internal [...]
Mobile Strategy — Avoid User Frustration
Posted in strategy, web communications, tagged mobile, ux on 17 September 2010 |
I think the ticket is to push for mobilization (top tasks interface) supported by miniaturization (mobile-friendly stylesheets).
The problem with a top tasks interface is that it is usually only served up to those coming in on homepages or major landing pages. With the propensity of Google searches (especially on smartphones) the mobile interface is never even seen to those landing “deep” in content pages. Forcing them to the mobile interface based on detection is a major no-no. Miniaturization would reinforce the content linking strategy, such that mobile users would not be unduly inconvenienced when navigating from mobilized version to standard website content.
Mobile and Government of Canada Sites
Posted in government, web communications, tagged CLF, GoC, government, mobile on 14 September 2010 | 5 Comments »
The Government of Canada’s Common Look and Feel standards are the playbook for maintaining our websites. They were last updated in 2006, before the buzz on “social media,” before the explosion of the mobile web. (“Web 2.0″ was a major trend at the time, one that these standards more or less avoided completely.) Now, updates [...]
Does it Make Sense to Have Departmental or Agency Websites?
Posted in government, web communications, tagged Government of Canada, web management on 31 August 2010 | 7 Comments »
The dominant way in which the Government of Canada manages its web presence is along organizational lines. Each dept or agency has its own website and manages its own content and services. But does this make sense? Should the overall federal government web presence use organizational boundaries as its main organizing principle? I think maybe [...]
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Occasional thoughts on web and government communications. Everything here by Peter Smith.
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