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Archive for the ‘strategy’ Category

Web Teams Should Stand Alone

Posted in strategy, web communications, tagged , , , on 11 May 2009 |

I read this article from Lisa Welchman a little while back, and it’s been rattling around my head ever since. It makes the argument that running an organization’s web presence should not belong to IT or Marketing: When communications teams and IT teams play tug of war over ownership of the site, they do so [...]

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GoC W2CC Event: How News Breaks Online

Posted in social media, strategy, tactics, tagged , , , , on 11 March 2009 | 2 Comments »

I attended via conference call yesterday’s GoC Web 2.0 Communincations Community (GCpedia link) event featuring Brendan Hodgson from Hill and Knowlton. He was speaking about how news breaks online and what this means for crisis communications. He led us through the fantastic material he had collected in the wake of the US Airways Flight 1549 [...]

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Broadcast Thinking in a Networked World

Posted in branding, marketing, social media, strategy, Web 2.0, tagged , , on 4 March 2009 |

For many marketers, regardless of whether they are on the private or public sectors, the following graphic illustrates how they were trained to think about their role: Ok ok, so in the public sector, replace “buy our stuff” with “believe what we say” ;+) It’s the broadcast model. Controlled  and consistent messages delivered over and [...]

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The Irrelevant Corporate Website

Posted in strategy, tactics, web communications, tagged , , , , on 24 February 2009 | 2 Comments »

Govt types could easily replace the word “corporate” with “government” and “prospect” with “citizen” in this infographic. It was created by the ever-reliable Jeremiah Owyang (the web strategist) quite some time ago, but I only just learned of it via his retweeting of the original post in which it appeared. Boils down one of the [...]

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US Air Force Social Engagement Process

Posted in blogosphere, government, social media, social networking, strategy, tactics, tagged , , , on 28 January 2009 |

Been meaning to post this. This looks to me like a solid (and highly visual) procedure for engaging bloggy types that the US Air Force released recently. (Originally found via this blog post from Wired) In terms of process, this is not unlike that SWARM methodology developed by Tod Maffin that I mentioned a while [...]

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Adventures in Government Blogging

Posted in blogosphere, bureaucracy, government, social media, strategy, tactics, tagged , , , , , , on 21 January 2009 |

I had the pleasure of listening in on today’s federal government Web 2.0 Communications Community (GCpedia link, sorry to those outside the GoC firewall) presentation “Adventures in Government Blogging.” Featured speakers were Colin McKay from the Office of the Privacy Commissioner, talking about his experiences in starting and maintaining the Office’s official blog, and Christian [...]

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Planning is Bogus

Posted in books, strategy, tagged , , , , on 2 October 2008 |

So says Nassim Nicholas Taleb (home page) in the prologue to The Black Swan: Contrary to social science wisdom, almost no discovery, no technologies of note, came from design and planning–they were just Black Swans. The strategy for the discoverers and entrepreneurs is to rely less on top-down planning and focus on maximum tinkering and [...]

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RSS Feeds vs. Email Updates

Posted in social media, social networking, strategy, tactics, Web 2.0, tagged , , , , , on 1 August 2008 | 1 Comment »

Was in a meeting the other day about an email newsletter. Some of the more technologically savvy folks geeks in the room attempted to steer the discussion towards RSS feeds. As in, “why not deliver this thing by RSS rather than email? And you can do all this fancy stuff with RSS, like include images [...]

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Tod Maffin on the Web Swarm

Posted in blogosphere, social media, strategy, tactics, Web 2.0, tagged , , , , , on 22 July 2008 | 8 Comments »

(Source: vapour trail on Flickr) Attended Tod Maffin’s talk on the “web swarm” via IABC webinar today. Basically he was looking at doing crisis communications in today’s online environment. What is a web swarm? As I understood it, it’s basically when a bunch of people congregate in one spot on the web to basically trash [...]

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Government Participation Online: Layers of Engagement

Posted in community, social media, strategy, tactics, Web 2.0, tagged , , , , , , , on 3 July 2008 |

Fascinating discussions around the office last week about incorporating social media in communications strategies. Got me thinking about different tactics that government could adopt in terms of layers of engagement with the participatory web. Each layer builds on the previous, or to put it another way, governments can’t engage at deeper layers without doing preceding [...]

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