Ok so it’s time for another post in my ongoing series (see my last post) on our efforts to revamp the top level of our organization’s website. Today, I’m moving from theory into practice: here’s the steps we are following to wrangle our online tasks into topics. essentially this is how we are going to [...]
Archive for the ‘strategy’ Category
From Tasks to Topics
Posted in government, strategy, web communications, tagged content strategy, landing pages, top tasks on 14 June 2011 | Comments Off
Task Management as a Basis for Content Strategy
Posted in government, strategy, tagged content strategy, landing pages, task management on 6 June 2011 | 1 Comment »
What’s my basis for content strategy? In other words, what’s the purpose of my web content? I’m taking a service orientation. Working in government, my starting point is that people using our web content are doing so because they have specific tasks to complete. They’re not coming to our websites for fun. They’re coming because [...]
Three Years Behind the Times
Posted in strategy, web communications, tagged buzzwords, content strategy on 30 May 2011 | Comments Off
I’m three years behind the times. In my last post I mentioned my frustration with the (mis)use of the words “content strategy” that I was seeing via what Google alerts was sending me. Then I read this, from 2008: To make things more difficult, it seems that for some, “content strategy” is merely the latest [...]
Content Strategy and More More More
Posted in strategy, web communications, tagged content strategy, quality control on 27 May 2011 | 1 Comment »
Whenever I need to get up to speed on a new topic, one of the things I do is set up a Google alert. Since content strategy is pretty new to me, I dutifully set up an alert on “content strategy” a few weeks back. I’m pretty surprised at what the Googlebot has been feeding [...]
Meaningful Brands
Posted in branding, strategy on 21 April 2011 | Comments Off
Umair Haque on the evolution of branding: Meaningful Brands, posted with vodpod What’s a meaningful brand? According to @umairh, a meaningful brand signals that a company is at a minimum not actively doing harm, while having a tangible positive impact on people’s outcomes or quality of life – it makes them better off in very [...]
Mobile Strategy — Avoid User Frustration
Posted in strategy, web communications, tagged mobile, ux on 17 September 2010 | Comments Off
I think the ticket is to push for mobilization (top tasks interface) supported by miniaturization (mobile-friendly stylesheets).
The problem with a top tasks interface is that it is usually only served up to those coming in on homepages or major landing pages. With the propensity of Google searches (especially on smartphones) the mobile interface is never even seen to those landing “deep” in content pages. Forcing them to the mobile interface based on detection is a major no-no. Miniaturization would reinforce the content linking strategy, such that mobile users would not be unduly inconvenienced when navigating from mobilized version to standard website content.
Seeds of Web 2.0
Posted in bureaucracy, strategy, Web 2.0, tagged bureaucracy, participation, theory, Web 2.0 on 14 September 2009 | 9 Comments »
In explaining the business value or advantages of web 2.0, we often have to rely on analogy and metaphor. It’s a common technique to make sense of the unfamiliar in terms of what we already know. In making these comparisons, it’s useful to juxtapose web 2.0 with what came before – Web 1.0. (We didn’t [...]
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