I have stopped reading regular “social media” experts. What I like about the social CRM crowd is they don’t talk about “how to set up your Facebook” page. Instead they are focused on tying social back to the organization.
I have been definitely feeling post-social of late (I think it shows as I’m posting less and less about it). I think it might be because I’m reading the wrong stuff. Thinking that the “social CRM” avenue might be my escape hatch.
From a gov/communicator perspective I like the idea of directing social media effort in a customer service direction. Allows for official participation in social channels without all the baggage of dealing with “hot issues.” Better, it’s a way to provide concrete help to the people we serve. I think it has potential to provide a bigger bang for the buck than using social as a channel to do what we’ve always done (e.g. tweeting links to news releases).
I haven’t seen much evidence of the GoC using social media in this vein. Have you?