Ok so it’s time for another post in my ongoing series (see my last post) on our efforts to revamp the top level of our organization’s website. Today, I’m moving from theory into practice: here’s the steps we are following to wrangle our online tasks into topics. essentially this is how we are going to [...]
Archive for the ‘government’ Category
From Tasks to Topics
Posted in government, strategy, web communications, tagged content strategy, landing pages, top tasks on 14 June 2011 | Comments Off
Task Management as a Basis for Content Strategy
Posted in government, strategy, tagged content strategy, landing pages, task management on 6 June 2011 | 1 Comment »
What’s my basis for content strategy? In other words, what’s the purpose of my web content? I’m taking a service orientation. Working in government, my starting point is that people using our web content are doing so because they have specific tasks to complete. They’re not coming to our websites for fun. They’re coming because [...]
Hub and Spoke: Organizing for Digital Delivery
Posted in government, uncategorized, web communications, tagged hub and spoke, models, organization, web management on 27 April 2011 | Comments Off
If your government department or agency is anything like mine it’s a fairly decentralized place. Oh there’s an org chart that’s roughly pyramid shaped, giving the impression that there’s a neat and tidy hierarchy, but in reality, the various teams and units basically do their own thing. People are funny that way. This makes the [...]
Reduce the ROT (or Not)
Posted in government, web communications, tagged content, content management, ROT, task management on 4 November 2010 | 6 Comments »
ROT is in the air. Not because it’s late fall and everything is dying in the garden, no. I’m talking about web ROT – redundant, outdated and trivial content that clutters up big websites. In the Government of Canada context, with CLF updates coming down the pipe, the opportunity to reduce the ROT [NB internal [...]
Mobile and Government of Canada Sites
Posted in government, web communications, tagged CLF, GoC, government, mobile on 14 September 2010 | 5 Comments »
The Government of Canada’s Common Look and Feel standards are the playbook for maintaining our websites. They were last updated in 2006, before the buzz on “social media,” before the explosion of the mobile web. (“Web 2.0″ was a major trend at the time, one that these standards more or less avoided completely.) Now, updates [...]
Does it Make Sense to Have Departmental or Agency Websites?
Posted in government, web communications, tagged Government of Canada, web management on 31 August 2010 | 7 Comments »
The dominant way in which the Government of Canada manages its web presence is along organizational lines. Each dept or agency has its own website and manages its own content and services. But does this make sense? Should the overall federal government web presence use organizational boundaries as its main organizing principle? I think maybe [...]
Putting Web at the Centre of Government
Posted in bureaucracy, government, web communications, tagged CLF, TBS, web management on 13 July 2010 | 6 Comments »
The speed with which the American federal government has been moving forward with its web agenda is nothing short of breath-taking. From open data to social media, mobile and beyond, the American government’s online presence has been transforming itself. So fast in fact that a whole industry has sprung up to watch and report on [...]
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