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Archive for the ‘branding’ Category

Meaningful Brands

Posted in branding, strategy on 21 April 2011 | Comments Off

Umair Haque on the evolution of branding: Meaningful Brands, posted with vodpod What’s a meaningful brand? According to @umairh, a meaningful brand signals that a company is at a minimum not actively doing harm, while having a tangible positive impact on people’s outcomes or quality of life – it makes them better off in very [...]

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Should I Change My Twitter Name?

Posted in about me, branding, observations, social networking, tagged , , on 12 February 2010 | 10 Comments »

Ah, “personal branding.” Definitely a topic worthy of a straw poll. I’ve been thinking about changing my Twitter name. Why would I do that? The usual response I get when I meet Tweeting folk is one of surprise — “oh that’s you? I had no idea!” So that’s not good. Plus, I find that @spaghetti_p is [...]

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Branding: It Doesn’t Have to Be This Way

Posted in branding, government, tagged , on 5 February 2010 | Comments Off

In my post from earlier this week on branding and usability, I referred to Gerry McGovern’s quip about how “Organizations need to stop trying to use traditional advertising techniques to create false images” (source: Building a brand on the Web). I’d like to delve more into this argument. The “false images” dig refers to an [...]

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Usability = Brand

Posted in branding, government, web communications, tagged , , , on 1 February 2010 | 1 Comment »

Some thoughts on branding in the online space, from a recent issue of Gerry McGovern’s New Thinking newsletter. The set-up: he’s just gone through a litany of UX problems with the websites of many major Irish banks. Here’s the kicker: This isn’t usability. This isn’t interface design. This is branding. This is marketing. This is [...]

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Social Networking in a Workplace Context

Posted in branding, bureaucracy, government, social networking, uncategorized, tagged , , on 17 November 2009 | 2 Comments »

I came across this infographic behind the GoC firewall. It’s timely given the recent discussions that have been occurring around the future of GCconnex, the GoC’s pilot social networking project. So not sure of the graphic’s source, but it gives a pretty good breakdown of how social networking has value in the work environment (nitpickers: [...]

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CMO Survey: Traditional Branding is ‘Broken’

Posted in branding, government, marketing, social media, tagged , , , , , on 5 March 2009 | Comments Off

CMO Survey: Traditional Branding is ‘Broken’. Survey from Verse Group and Jupiter Research. Key findings: 62% of marketers say that traditional advertising efforts are no longer as effective as they once were in attracting new customers. 62% are seeking breakthrough methods that are more effective than brand positioning. 89% say that marketing is under greater [...]

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Broadcast Thinking in a Networked World

Posted in branding, marketing, social media, strategy, Web 2.0, tagged , , on 4 March 2009 | Comments Off

For many marketers, regardless of whether they are on the private or public sectors, the following graphic illustrates how they were trained to think about their role: Ok ok, so in the public sector, replace “buy our stuff” with “believe what we say” ;+) It’s the broadcast model. Controlled  and consistent messages delivered over and [...]

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PS Renewal and Social Networking (Again)

Posted in branding, bureaucracy, social media, strategy, tagged , , , , , , , on 5 June 2008 | 1 Comment »

I was chatting with a colleague about that article in yesterday’s Citizen on the challenges around attracting young people to Govt jobs. He was wondering whether social networking sites like Facebook were an appropriate space for the Govt to be in. My thinking is that if that’s where the people you want to reach are [...]

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Facebook and Public Service Renewal

Posted in branding, bureaucracy, social media, strategy, tagged , , , , , on 4 June 2008 | Comments Off

Spotted in today’s Ottawa Citizen: Max Valiquette, head honcho at Youthography in Toronto (“We eat, sleep and breathe youth culture like no other agency on the continent” – helped put together the stupid.ca campaign), was speaking to “a bunch of old, grey haired white guys” (read: senior execs in the federal bureaucracy) about why young [...]

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Unofficial Canada wordmark sighting!

Posted in branding, design on 7 April 2008 | 4 Comments »

(screencap with commentary from the home page www.ic.gc.ca – see the original photo and another one from the same event) I really spend too much time with the Canada wordmark. I noticed right away that there was something odd about the one in the background of this pic. And not just because it appears distorted [...]

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