Whenever I need to get up to speed on a new topic, one of the things I do is set up a Google alert. Since content strategy is pretty new to me, I dutifully set up an alert on “content strategy” a few weeks back.
I’m pretty surprised at what the Googlebot has been feeding me. More or less a steady diet of posts on creating new content, whether for feeding the beast that is social media or for improving search engine rankings or for making money in the news/entertainment industries (sometimes all of these at once).
Which has kinda come as a shock.
Having read @halvorson‘s book and also keeping an eye on what @rlovinger, @rsgracey, @kissane and others have to say (via my content strategy twitter list) — I’ve got the sense that content strategy is as much about quality control and managing what’s already posted as it is about creating new stuff.
& Controlling the content spiral speaks to me — I’m a gov webbie after all, and we’ve got pretty serious issues in that area. So what I see as an important piece of any strategy for managing your content is how to handle paring it down.
So why all this blah blah about more more more content?