“Content strategy…” hmm, what’s that?
Content strategy is the practice of planning for the creation, delivery and governance of useful, usable content.
Which sounds great, but deceptively simple.
Anyhow, content strategy is something that I have been thinking about a lot lately. And will be a lot more, since “content” became my responsibility in the shuffle at work.
See, we’ve got a ton of it (about 100M web pages on the gc.ca domain, last I heard). And a lot of it’s out of control.
- ROT: redundant, out-of-date, trivial – think of all those forgotten web pages hiding on your servers that have been sitting around since the 90s.
- Ineffectively presented for the web – think of publications and brochures converted to HTML, with no thought to whether this makes sense.
- Endlessly proliferating – as every “bright” idea from every corner of the org seems to make its way online…
And it’s about to get a whole lot worse, as gov content moves beyond our websites and into mobile apps, social networks, open data, etc.
Yup. Time for a plan. (& it better be a better one than this).
So the first question: Where to start?
More to come…
Update: In the original version of this post, I cited the wrong number of GoC web pages — there’s 100M rather than 1M. Thanks to @spydergrrl for flagging this!