During yesterday’s GTEC session on the Public Sector Social Workplace, I tweeted:
#gtec John Myers: social media in the org. No training needed. We,ve all learned how to use these on the public internet 11:41 AM Oct 7th from UberTwitter
At the time, this sounded like a good tactic to keep in mind when selling social media adoption in the workplace. After all, not needing training means lower costs associated with the roll-out of social tools in the org.
But then I opened up the paper (yes the print kind – gasp!) this morning to the following headline: “27% blind to online legalities – Many Canadians don’t know they’re liable for comments: Poll.”
A new survey released yesterday shows that while more Canadians are conversing online, over one-quarter of people believe they aren’t legally accountable for their online comments.
Twenty-seven per cent told a TD Insurance poll they believe they aren’t legally accountable for their comments on blogs, message boards and social networking sites like Twitter and Facebook.
An alarming number of people are ignorant of the responsibility and legal liability, said Klaus Pohle, a professor of journalism specializing in media law at Carleton University.
So, a good reminder — at least some of us haven’t really learned how to use social media after all.
I’d say that this is due to the mental models we bring to participating online. Often we approach it the same way as if we were having a face to face conversation. To wit:
“Most people approach online commenting as though they were chatting in person, completely unaware of the risks they’re taking,” says Henry Blumenthal , Vice President and Chief Underwriter, TD Insurance. “A good rule of thumb when you’re posting online is to ask yourself, how would I feel if this was printed in the newspaper with my name next to it?”
But sometimes we use online mediation as a shield, thinking we can get away with being more outspoken online:
When asked if they behave the same online as they do in person, the majority of Canadians (75%) said yes, but 9% did admit to being more opinionated behind the keyboard. Younger Canadians (18 – 34) are more likely to say they are more opinionated in person than online – 25% compared to 14% of 35 – 54 year olds and 7% of 55+ year olds. Yet, they’re most likely to regret something they posted online (29% vs. 16% of 35 – 54 year olds and 5% of 55+ year olds).
I’d wager that it’s a rare person who hasn’t tweeted something they never would have said out loud to another.
Bottom line: social media is not the same as face-to-face conversation. When you comment online, your words can have real-world consequences. People will still need to be reminded of this as the org goes social.
Getting back to the question of training: while it might be true in a strict sense that people won’t necessarily need training on how to use social media (with most social software, it’s blindingly obvious where you are supposed to click or type), it’s still pretty key to educate users on the norms and risks associated with participating online.
What's a spaghetti test?
“Bottom line: social media is not the same as face-to-face conversation. When you comment online, your words can have real-world consequences.”
Last I checked, face-to-face conversation has real-world consequences too. My wrist has been slapped far more often for what I’ve said out loud than for what I’ve written online.
The keyboard works better as a brain-filter for me than my lips do. But I’m the exception, not the rule.
The real bottom line, though – if you say something (on paper, online, or out loud), be willing to back it up and put your name to it. Don’t say anything you wouldn’t want your mother to hear or read. The same rules apply regardless of the media that conveys the message.
Hi George – thanks!
Agreed – shooting yer mouth off, online or in person, is a bad idea.
The thing about offline though is that in many settings, your words literally disappear into thin air. Bringing the snark or spreading the BS with a few buddies? That’s as far as it goes. Or if it does happen to get repeated, attribution often gets stripped out. It’s “somebody said this the other day…”
Online the opposite tends to happen — your words tend to be linked to or copied, especially if they are inflammatory or stupid. It’s that attributed reach that online facilitates — this ability for your words or actions to spread far and wide, fast (remember Cisco Fatty?) — that for me the key difference.
One big difference–>What you say online now will have just as much of an impact to somebody reading it today as it will to your great, great, great, great grand kids reading it generations from now. Something few people consider.
I’m glad I wasn’t there to hear that “no training needed” comment. I would have spoken up big time.
Hi Peter,
Thought provoking as always.
The issue here, especially in light of today’s article in the Ottawa Citizen noting a ‘misstep’ by a Public Servant noting political affiliation on FB, is not training around SM but rather communication and reinforcement of values/ethics.
As George notes, verbal comments of this sort are made regularly and it’s simply because the ‘right’ people don’t hear them that they go unchecked or noticed.
Like other policy areas, we can’t simply ‘insert web here.’ Policies need to be reviewed to reflect ever-changing environments. Creating a separate policy for SM rather appropriately reflecting SM in existing policies will not help us avoid these pitfalls.
M.
[...] already. I am in favour of education and guidance though — to help us navigate through this new and unfamiliar terrain. Whether in terms of reminding employees of their responsibilities as public servants or by having [...]