Comments on: Tod Maffin on the Web Swarm

By: US Air Force Social Engagement Process « Spaghetti Testing

US Air Force Social Engagement Process « Spaghetti Testing — Wed, 28 Jan 2009 22:23:21 +0000

[...] terms of process, this is not unlike that SWARM methodology developed by Tod Maffin that I mentioned a while [...]

By: Allan Sorensen

Allan Sorensen — Tue, 16 Sep 2008 13:32:45 +0000

Here’s an example of what one little bee can do

http://todmaffinrulestheuniverse.blogspot.com/2008/09/tod-maffin-movie-inconvenient-buzz.html

By: Colin McKay

Colin McKay — Thu, 24 Jul 2008 15:31:01 +0000

That advice seems awfully passive-agressive to me.

By: Ike

Ike — Thu, 24 Jul 2008 15:12:45 +0000

Peter, Tod – allow me to add to the riff.

One of the factors I like to measure is the potential for a viral message – one that is short, concise, and easy to share. One that puts the potential sharer in a position of authority, feeling smarter for having been the first to tell his friends.

To graft onto the swarm analogy, how likely is the hive to pick up and move, or spread the nasty pollen to other places?

I don’t know that I would make my initial comment and bow out… it all depends on the nature of the responses. I wouldn’t place “re-engage!” as my default posture, but a comment thread can take a life of its own, and there might come a point where you can head off a viral spread of this message.

This is just a suggested refinement, not an invalidation. Good work!

By: Tod

Tod — Thu, 24 Jul 2008 01:33:45 +0000

Yeah, I’m not a big fan o’ the bullet. Thanks again.

By: Peter

Peter — Wed, 23 Jul 2008 19:23:55 +0000

Thanks Beth, er, Tod!

I’d guess that sustaining the dialogue may be more of an issue for bigger organizations or brands, as they’d be subject to bigger swarms that are less likely to die down quickly. I don’t have hard evidence, but I’m thinking of swarms on the scale of Dell Hell or the more recent Target fiascos as opposed to your own Tod Maffin vs air travel forum example.

BTW really enjoyed your presentation – I thought your visuals were great too. Not a bullet point in sight…

By: Beth

Beth — Wed, 23 Jul 2008 18:28:14 +0000

Oops! Sorry, the above post was me, Tod Maffin, responding, not Beth. She was using my computer yesterday and I’m not sure how to, er, get myself back.

By: Beth

Beth — Wed, 23 Jul 2008 18:27:19 +0000

It’s a good point, actually. Perhaps my point should have been that one shouldn’t re-argue the same point you made. Nobody benefits with a tit-for-tat (except people watching for entertainment value).

If there’s a healthy dialogue going on, you’re right. It should continue. But once you’ve addressed a specific point, let it be.

Thanks for attending!