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Industrial Strength “Cloud” Computing

13 June 2008 by Peter

So lotta chatter out there ’bout so-called “cloud computing” lately. The metaphor is nice and all, since it makes uploading your data to a web-based service sound so etheral. Disembodied and harmless. Plus clouds are nice, fluffy, pretty little things aren’t they.

But in fact it’s not anything like that at all, is it? When you use gmail or google docs or a wiki or any number of web services, your data is being stored in places like this:

Google Data Centre in the Netherlands

(Google data centre in the Netherlands, by Erwin Boogert on Flickr)

And think about just good ‘ol “surfing the net.” Let’s say you are reading the news online — you’re accessing servers in places like this:

Reuters Data Centre in London England

(Reuters Data Centre in London England, by .Martin. on Flickr)

And here’s a representative-looking interior shot.

Rows of server racks

(Cages and Cooling Units, by Webg33k on Flickr.)

Here’s a nice photoset that shows all kinds of gory detail. And there’s even a Datacenter group on Flickr.

What’s that stat about how many servers jump into action when you hit the “search” button on a Google page? It’s close to a thousand machines.

We’re talking about industrial strength computing here. These data centers look like factories, big buildings full of the machines that make the Web. And I gather that inside these data centres the heat and the noise is typically a problem. Again like factories. And they are electricity hogs with a growing appetite for power.

But then again “cloud computing” has a much nicer ring than “factory computing” or “industrial computing” doesn’t it?

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Posted in observations, semantics | Tagged cloud computing, data center, data centre, factories, industrial, Web 2.0 | 5 Comments

5 Responses

  1. on 8 September 2008 at 8:03 pm bmx

    nice servers


  2. on 24 February 2010 at 6:51 pm Cloud Computing in Simple Terms « Todd R. Lyons

    [...] visualization, in person the hardware installations amount to little more than ugly, power hungry server farms.  Not great for the environment.  Now, if only Google could harness solar power to help fuel [...]


  3. on 20 April 2010 at 9:09 am Cloud Computing in Simple Terms – the personal space of todd richard lyons

    [...] visualization, in person the hardware installations amount to little more than ugly, power hungry server farms.  Not great for the environment.  Now, if only Google could harness solar power to help [...]


  4. on 7 July 2010 at 1:21 pm Jon

    The first pic looks like its virtually in a farm.. like a server farm ..


    • on 7 July 2010 at 1:27 pm Peter

      or a factory farm (!)



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